The FIT4Success Athlete Development System

The FIT4Success Athlete Development System is a specialized training, development, mentoring, and coaching program for middle and high school aged athletes.

Do you have a talented middle or high school athlete who, despite hours of practice, falls short of their potential during competitions or games? I specialize in optimizing young athletes' potential and game play so that they truly shine when it matters most.


The FIT4Success System

“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals.” —Larry Bird.


Always Focused

“For me, winning isn’t something that happens suddenly on the field when the whistle blows and the crowds roar. Winning is something that builds physically and mentally every day that you train and every night that you dream.” —Emmitt Smith.


Results Oriented

“Competing at the highest level is not about winning. It’s about preparation, courage, understanding and nurturing your people, and heart. Winning is the result.” —Joe Torre.

Why I Created the FIT4Success Athlete Development System?

I grew up playing sports. In high school, I was a two sport varsity athlete; baseball and football. For my first 2 years of college, I also played both sports. My last two years, I focused on one sport and became a two year starter for the football team.

Legendary UCLA basketball coach John Wooden said “success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you were capable.” Despite the success I had as a high school and NCAA DIII athlete, I never optimized my full potential. I do not have that self-satisfaction.

Everyone knows that in order to succeed as an athlete, you need to develop and train your body. What I didn’t know was how important and how much your thoughts, feelings, and beliefs impact your success as an athlete. I have discovered that there are 4 Interconnected Keys to Peak Performance. They are:

1. Physical FITness
2. Mental FITness
3. Emotional FITness
4. Spiritual FITness

The Problem

100% of training is focused on Key #1

80-90% of mistakes are caused by Key’s #2 & 3

0% of training for most young athletes addresses 80-90% of the problem!

The Solution:
FIT4Success Athlete Development
Dedicate10-20% of training to increase Mental & Emotional FITness
Decrease Mistakes & increase performance
Have Your Best Season Ever.

FIT4Success Athlete Development

The FIT4Success Athlete Development System is a comprehensive  development program for middle and high school age athletes combining the core concepts of Leadership Coaching and my FIT4Success Athlete Development Model.

The FIT4Success System Big Picture


You will understand how the coaching model and my FIT4Success Athlete Develoopment Model work together as a comprehensive system combining Leadership Coaching and my FIT4Success System. You will know the 4 keys to peak performance and hoe we will use them to help you perform your best and shine when it matters most.

Your Future Self


You will create a clear vision of the success you desire as an athlete. This vision will then be used to create specific and measurable goals.

Identify your Most Impactful Improvement Area


We’ll evaluate where you have the most to gain right now. I will help you identify your most impactful improvement area and implement specific strategies you can use now to improve your performance.

Your Personal Success Plan


A personal success plan will be developed integrating all 4 keys so that your long term success strategies are used in a coordinated and planned effort to continuously improve your level of performance.

What My Customers Have to Say

Thank you so much for all of your guidance and coaching with Weston. He had a good soccer season, a great basketball season, and so far a good start to his baseball season. Your work with him made a noticeable difference. Thank you!


I consider my family blessed to have had the privilege of Jim Brown working with my teen athletes. He is a man who loves His Jesus and demonstrates His Christian beliefs in his life. He is patient, kind and deeply passionate to help these athletes reach their full potential. Jim Brown's fresh perspective on "the game" is far more than just for athletic gain, instead he is teaching core values that will ignite these teens futures in such a positive way. I believe strongly that every teen could benefit from his teaching methods. I am beyond thankful for the gifts he has given my kids making them stronger communicators, calmer athletes, and dedicated visionaries for reaching their goals.


Jim Brown has helped me not only begin to tackle multiple problems in my life, but also overcome them. I have learned how to stay focused in the midst of adversity, how to encourage others even when life is not going my way, how to have confidence in degrading situations, and how to rely on God through it all.


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